As a regular user of Cuinalium, an office catering service, I identified an opportunity to improve one of the main pain points in its platform: the checkout experience.
So I reached out to the company with a proposal to redesign the process.
Although they already had an established presence, a solid website, and a clear value proposition, the checkout flow was confusing, repetitive, and unnecessarily complex, particularly when confirming orders and completing payments.
After interviewing other Cuinalium users, I identified this as a key area to address to improve the overall customer experience.
The redesign focused on simplifying the checkout journey by reducing unnecessary steps and streamlining the entire process across both desktop and mobile.
The UI was also redesigned to improve clarity, consistency, and ease of use while preserving the existing brand identity.
Additionally, I introduced some features inspired by insights gathered during user interviews to address specific user needs and further improve the ordering experience.
