As I was a user of their services, I made a proposal to the office catering company Cuinalium to improve one of the main pain points I identified on their platform: the checkout process.

Although the startup was relatively stablished and they had a decent website, at the moment of confirming the order and making the payment, the flow was confusing, repetitive, and could be improved in various aspects. After conducting interviews with other Cuinalium users, I concluded that this was the focal point to address if they wanted to enhance the service they were offering.

On one hand, I simplified the necessary steps to complete the entire process, both on desktop and mobile. On the other hand, I redesigned the UI as a whole to make it clearer and more intuitive without deviating from the existing brand identity. I also added a couple of features that showed up as ideas during the research and interviews.